The Terminology Behind Email Marketing

All online marketers know the allure of email list marketing and how profitable it can be. Even though it is not hard to put it all together, there are many challenging aspects. That fact alone accounts for the relatively low number of successful email marketers. But you should not let that get in your way or otherwise dissuade you from doing it. If you are unaware, then we will tell you to do some learning before jumping into it. Become prepared and arm yourself with knowledge because there is a learning curve. The smart approach is to be patient and discover the important information, first.

It will be very helpful to you to know what is meant by, above the fold, as it will come into play with your list marketing efforts. As you sit there having arrived on a site without scrolling at all, you are staring right at the area above the fold. Most of the time your optin box, where the reader inputs contact data to subscribe, must be above the fold. You have noticed that with blogs the optin box is always in the upper right corner somewhere. You want to follow this convention because it is ideal for getting subscribers. On the other hand, if you are designing your landing page for Google Adwords, then you must place the optin box either below the fold or not on the landing page. Once your email campaigns are running, then you will need to know about click through rate. The CTR will almost always be a relatively low number, and that has to do with conversions and what affects them. Obviously your promotional emails will have some kind of link for more information or the offer itself. The way you figure that out is by a script that is used by your autoresponder provider.

The typical route for most online marketers is to create their lists and work to get subscribers. However, there has long been a thriving industry of buying targeted email leads. Any time you deal with this type of service, then you will see CPM all over the place. Cost per thousand is what it refers to, and that is how the pricing structure is expressed. All this really is a matter of convenience and the math associated with it is very easy to deal with. All you have to do is use the CPM price and multiply according to how many leads are bought. It is smart to get off the ground and running as quickly as you can, and that is why we produced this short tutorial about email marketing terms. If you ever buy a good product about this topic, then it should go into more depth about it plus teach you everything you need to know. Nevertheless, it is important to have an understanding so you are not lost when you come across these expressions.

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