All online marketers know the allure of email list marketing and how profitable it can be. Even though it is not hard to put it all together, there are many challenging aspects. That fact alone accounts for the relatively low number of successful email marketers. But you should not let that get in your way or otherwise dissuade you from doing it. If you are unaware, then we will tell you to do some learning before jumping into it. Become prepared and arm yourself with knowledge because there is a learning curve. The smart approach is to be patient and discover the important information, first.
It will be very helpful to you to know what is meant by, above the fold, as it will come into play with your list marketing efforts. On a website, or blog, above the fold refers to what you can see without having scrolled down. Most of the time your optin box, where the reader inputs contact data to subscribe, must be above the fold. You have noticed that with blogs the optin box is always in the upper right corner somewhere. You want to follow this convention because it is ideal for getting subscribers. On the other hand, if you are designing your landing page for Google Adwords, then you must place the optin box either below the fold or not on the landing page. The safest route so many list marketers prefer to take is the double opt-in, or sometimes called the confirmed opt-in subscription. In this process, you are gaining permission to send commercial emails plus the person is verifying that permission given to you. Yes, there is an additional step involved, and there is one possible compelling reason to do it. Sometimes a person will forget they have subscribed, or maybe they may have an ax to grind, and they accuse you of spamming them. All that does is cause trouble for you, the list owner, because you have to prove your innocence. If the person had to double opt-in to get on your list, then your autoresponder service will have a record of that.
You mainly want to own your mailing list since you have greater flexibility and control with what you can do. However, there has long been a thriving industry of buying targeted email leads. When you get involved in this way, then the term CPM will become important to you. Cost per thousand is what it refers to, and that is how the pricing structure is expressed. CPM comes from maybe almost 100 years ago during the birth of direct response advertising and mailings and is easier to work with. If you wanted to send a promotion to 5000 addresses with a CPM of $100, then the total fee would be $500. The interesting part about email marketing terms is they are often seen and used in other areas of marketing. If you ever buy a good product about this topic, then it should go into more depth about it plus teach you everything you need to know. If you ever see something you are not sure of, then it is a good idea to stop and gain clarity.
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