Thursday, December 29, 2011

How to Write Effective Bullet Points



What ever your most desired response is with your copy, it has to find a way to make people do something positive. Bullet points can be used in regular sales copy, articles and even blog posts. When used on a blog, you can make your posts more interesting and easier to scan. Quite simply, bullets will pull the reader more deeply into the copy, and that will improve the response rate. The following article talks about three effective tips to help you write better bullet points.

For one thing, in your copy be sure you identify your bullet points by using an associated graphic. People have used all types of graphics of check marks, dots of all sizes and very small pictures of things. Of course you want people to read your bullet points, and that is why you use a nice little image. All sales letters are meant to sell, so you have to come across as a professional copywriter with the images you select. This will be under your complete control as it should be, so choose wisely with everything.

Write as many points that you can think of, and then choose only the best out of that bunch. You have to focus your efforts on bringing out the efficiency of your copy by making the right points stand out. Once you do that, then you can begin looking for the best place to put them. You basically never want all of your points in the same spot within your copy. So do not think you can just write them and add them here and there without thinking about it.

Some may think bullets are not so important because they are easier to write, and that is a huge mistake. Always keep in mind the purpose bullet points serve. It is your job to make the reader as aware of the product benefits as you can. This is why you should limit the number if bullet points you include. Some of this goes back to the debate of long or short copy, and it does not matter if you do a good job with it. You can learn copywriting and never write for other people, and lots of people do that. Improving your ability to write bullet points will make you a better writer. Learn how you can approach your bullets and copy in the most suitable way. It is not mandatory to use them in blog posts, but your main copy for sales can benefit from them. So go ahead and apply the above tips to improve your "bullet writing" skills to get the most out of your copy.

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