If you've done your homework, chances are you have everything your new online business needs - actually, you should. Namely, you know how to make a website (or if you don't know how, you know that you can learn how to do it easily or that you can hire someone else to do it for you) and you understand the mechanics of selling your product online (like signing up with a payment processor and getting visitors to go to your site).
But maybe you're afraid to start.
Relax - it is but natural to be skeptical. You actually have to know what you're entering before you take the plunge. Most people in business circles bandy around this depressing statistic - 90 percent of new businesses collapse within the first year. But knowing that doesn't mean it's time to quit before you even start. Oh, come on - look at that product you have and the market you have targeted! It's useful, even necessary, and most certainly comforting to your beginner's brain to do your own research and due diligence.
Before you strike it out on your own, you may want to bone up on your business skills by being an affiliate. This allows you to sharpen the figurative sword until it is sharp enough to cut through not just one, but multiple new markets, so you may want to market your product through an affiliate program.
An advantage of affiliate marketing is that your only concern is driving visitors to a web site. The affiliate program will worry about having the perfect product, providing customer service, and delivering the product. Affiliate programs can offer you more free goodies, such as banner ads, as well as free informative e-books which help you in improving your skills. This way, any beginner, yourself included, can get those dynamite ideas percolating so that when the time comes to promote your own product, you'll be loaded for bear with an arsenal of ideas.
Target your data gathering towards affiliate programs related to your product. Research will be the gift that keeps on giving in this case. Again, ideas mean everything, so try creating a few websites to test those ideas and promote them, and see how they fare in the end. You just might earn some money out of them. And once you've gathered the data and tested it, analyze the results to see which products and/or techniques worked, or didn't work. This way you are creating a skeletal framework for actually selling your product, as you gradually improve your website and techniques. The end result should be added confidence that you can take with you when you're ready to penetrate a new market by selling your product.
See - starting your own business ain't that scary after all!
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