If you want your target audience to notice what you offer and to increase your targeted exposure and the number of subscribers that opt-in on your list, then you will need to take serious steps to improve the promotion of your sign-up form. So what kind of steps should you be taking to ensure your opt-in list keeps growing? Shall we find out in the article below...
Gain Traffic With Social Media: A major reason for failure in converting visitors into opt-in subscribers is that the source of traffic isn't high quality. In other words, you need to get targeted traffic to your subscriber form to ensure that more of your visitors give away their contact information to get on your list. Social media should be at the top of your list out of variety of ways to get a consistent flow of targeted traffic. Approaching your audience that you have created a relationship with by using social media and asking them to sign up for your ezine, newsletter or email list is easier than asking those visitors you don't know. By using sites like Facebook and Twitter, the traffic is already qualified, so you have a better chance of increasing your subscriber numbers.
Access to Premium Content: is free. While you have this incredible amount of information right at your fingertips, there is a problem that comes along with that. It can be overwhelming to search and find the exact information you need in this in this vast sea of information. This creates a great opportunity for you to add more opt-in subscribers to your list. That's right - it's as simple as password protecting a page and putting valuable content on it, which will be your premium content. It becomes a win-win situation because for people to gain access to your premium content, they will need to subscribe to your list.
How does this help get more subscribers? Its easy-if you have great content, then your subscribers will talk about it to others and you will gain more exposure with word of mouth marketing. Instead of putting a lot of time into promoting your newsletter, you can build marketing with great content. Companies like Volkswagen and Apple know exactly how to do this, which is why their brands sell themselves. The point is, you don't have to be a large corporation to leverage the power of word of mouth marketing - just ensure your content is rocking and the rest will follow. Advantage of a Landing Page: To get the contact information from your potential subscribers if you are using paid sources to drive traffic to your site, you should use a landing page. When your money is at stake, sending visitors to your homepage isn't recommended. Your visitors shouldn't have to search around and need to be able to connect the ad with the headline on the landing page. When you use short copy to explain the benefits of
joining your list, you need to make sure that the call to action on the landing page is obvious. That's it! You will go a long way in helping your email list grow and increasing your subscriber count by using these simple tips.
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